MiniMAX Hailuo 02 API for Motion video creation

Hailuo 02 API is a video generation interface built on MiniMax’s Hailuo 02 model and integrated by Evolink AI so you can call it through a simple, unified API. You send a text prompt or a single image, and the Hailuo 02 video model returns a short HD clip that works well for social media, marketing, and product experiences. This setup is designed for developers, SaaS founders, and creators who want to add AI video generation to their apps, tools, or workflows without dealing directly with low-level MiniMax infrastructure.

In a typical setup, your app collects a user prompt, product description, or image, then sends that data to the Hailuo 02 API endpoint. The API creates a generation task and returns an ID. Your backend periodically checks this ID until the video is finished, usually within a few minutes, and then retrieves the final MP4 file. From there, you can auto‑add captions, soundtrack, or branding overlays, or simply hand the video back to the user for editing and posting.

Newer models like Hailuo 2.3 can deliver higher fidelity and more advanced motion, but they also tend to cost more per video. Hailuo 02 API gives you a sweet spot: strong physics, smooth motion, and social‑ready clarity at a lower price point. This makes it ideal for high‑volume testing, evergreen content, and creator tools where you care more about speed, volume, and experiment count than chasing every last bit of visual detail in each clip.

Yes, Hailuo 02 API is particularly well suited to TikTok, Reels, and Shorts because it focuses on short, visually impactful clips rather than long cinematic scenes. You can quickly generate hooks, B‑roll, simple product showcases, or animated backgrounds that look strong on mobile screens. Most creators will resize, caption, and remix the output anyway, so Hailuo 02’s balance of speed, cost, and quality tends to be more valuable than squeezing out tiny quality gains from heavier models.

Exact pricing depends on the platform and plan you use, but Hailuo 02 is generally cheaper per run than newer Hailuo versions. Many providers use a pay‑per‑video or credit‑based structure, so you only pay when you generate content. This makes it easy to predict costs per campaign or per user seat inside your SaaS product. For high‑volume use, you can often negotiate bulk or subscription‑style packages that keep your effective cost per video comfortably low.

Yes. One of the main reasons to integrate Hailuo 02 API into your product is to hide the complexity from non‑technical users. You can expose a very simple interface—like a prompt box, an optional image upload, and a few style presets—while your backend calls the Hailuo 02 API behind the scenes. Creators never see tokens, endpoints, or JSON. They just see that they can type an idea and receive a usable short video a few minutes later.

Brand consistency comes from how you design prompts, presets, and templates around the Hailuo 02 API rather than the raw model alone. You can lock in certain visual styles, camera behaviors, or color schemes in the prompt patterns you send. You can also pair Hailuo 02 with overlays, fonts, and LUTs inside your app, so the base video always emerges with your brand’s look, even when individual users write very different prompts and ideas.

Yes. A common pattern is to use Hailuo 02 API for early‑stage creative exploration and batch testing, then escalate successful concepts to newer or more expensive models for final production. Evolink AI can act as a routing layer, letting you choose Hailuo 02 for budget‑friendly runs and switch to more advanced models only when needed. This layered approach keeps your total video budget under control while still letting you publish standout hero content.